https://nova.newcastle.edu.au/vital/access/ /manager/Index en-au 5 The joint effects of advertising and product trial: a source-monitoring perspective https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:12444 Sat 24 Mar 2018 08:17:52 AEDT ]]> Testing to prevent bad translation: brand name conversions in Chinese-English contexts https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:12450 Sat 24 Mar 2018 08:17:49 AEDT ]]> Brand personality inference: the moderating role of product meaning https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:21541 Sat 24 Mar 2018 07:50:24 AEDT ]]> Consumer cheating on service guarantees https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:6560 Sat 24 Mar 2018 07:47:07 AEDT ]]>